FROM:   
INTREPID SEA, AIR & SPACE MUSEUM
www.intrepidmuseum.org

CONTACT:    
Rubenstein Communications, Inc., Public Relations
Brady Littlefield – 212-843-9220 / blittlefield@rubenstein.com

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NEW YORK, NY (January 14, 2010) – The Intrepid Sea, Air & Space Museum has appointed Tracy Sandford as its new Director of Marketing, reporting to Assistant Vice President of Marketing, Mike Onysko, it was announced today by Onysko.  In the role within the marketing department, Sandford will plan and implement marketing strategy in the arenas of brand positioning, media placements, public programming and sponsorship servicing.

“We are confident that Tracy will help take Intrepid to new heights and make the Museum an even more exciting and educational experience for visitors,” stated Onysko.  “Tracy’s accomplished record in creating mutually-beneficial partnerships will unquestionably help us to continue Intrepid’s mission to honor our heroes, educate the public and inspire our youth.” 

“I am truly honored to be named Director of Marketing and to have the chance to work with the incredible staff at the Intrepid Sea, Air & Space Museum,” said Sandford.  “It is a tremendous opportunity to be able to work at a national landmark and ensure that the important history of this Museum continues to be shared both in and outside of New York.”  

Sandford spent the past year at OpenSkies, a British Airways subsidiary, where she served as the Vice President of Marketing and played a central role in creating and implementing the brand and marketing plans for the global launch of OpenSkies. 

From 1999-2008, Sandford worked at JetBlue Airways serving as Director of Advertising & Promotions.  She has a B. S. in Business from Lehigh University in Bethlehem, PA.