Intrepid Museum 2019 events
Rainbow Band
Intrepid
Donate to the Intrepid Museum
Home > Host an Event > October 2015 > DOs and DON’Ts of Effective Event Hashtags
DOs and DON’Ts of Effective Event Hashtags
Seperator
Behind the Scenes with Intrepid Museum’s Special Events
 
Special Events Staff
 
Welcome to the After Party by the Intrepid Museum’s Special Events Team. Here we’ll give you a look behind the velvet ropes at one of the most exceptional venues in New York, and we’ll tell you what’s catching our eye in the industry and beyond. Just like our events, each of us has a unique style. We’ll be giving you the good, the bad and the outrageously inspiring from our life aboard the ship. Join us for the After Party!
 
Posted: 10/20/2015 10:04:40 AM

DOs and DON’Ts of Effective Event Hashtags

 

My tech-challenged, baby boomer father recently asked me to explain hashtags. What are they? Why use them? How do you create one? With a sigh and a chuckle, I steered my dad down a rabbit hole of social media dos and don’ts. Will he ever put them to use? Probably not! But you might!

These days, you cannot plan a fundraiser or employee appreciation day without putting a great deal of thought into the event’s social media presence. Hashtags help attendees and organizers virtually log digital conversations and photos of the event. From weddings to multi-day conferences, the hashtag has become so universal that it now seems odd not to have one.

If you’re planning your own event, it’s important to choose the right hashtag so that people actually use it, so here are a few DOs and DON’Ts to consider for every effective event hashtag:

 

DO make it unique

The best event hashtags are those that are unique to the event at hand. If your event is a fundraiser aboard Intrepid, you probably don’t want to choose a hashtag like #fundraiser or #ilovecoffee. By doing a quick search on Twitter, you’ll see that these are very popular, common hashtags.

DO: #IntrepidEvents, #SaluteToFreedom, #Ahoy, #FlightDeck

 

DON’T make it long

Twitter only allows 140 characters in each post. Be careful not to take away from the event conversation with a hashtag that’s too long!

DON’T: #EventsAboardIntrepid, #AnnualCompanyBoardMeeting

 

DO promote your tag

If you’ve got signage at your event, put it to good use and promote your hashtag. There is no better way for your memorable tag to be seen than by projecting it on a prominent screen, printing it on a meeting agenda, or listing it on your step-and-repeat. Be sure to include commonly used tags for increased visibility, i.e., #nofilter, #TBT.

DO: #IntrepidMuseum, #Intrepid, #nycevent

 

DON’T date your hashtag

A hashtag indicating the event year will limit your usage and date the event. These tags lose traction after the event.

DON’T: #SaluteToFreedomGala2015, #EmployeeAppreciationDay2015

 
 

Credit Line: Carolyn Curtis/BizBash

 


Share