FROM:    THE INTREPID SEA, AIR, & SPACE MUSEUM
Pier 86; West 46th Street and 12th Avenue at Hudson River Park

CONTACT:     Rubenstein Communications, Inc., Public Relations
Mike Stouber – (212) 843-9381 /  HYPERLINK "mailto:mstouber@rubenstein.com" mstouber@rubenstein.com

Intrepid Sea, Air & Space Museum
Luke Sacks – (646) 381-5282 /  HYPERLINK "mailto:lsacks@intrepidmuseum.org" lsacks@intrepidmuseum.org

DKC Public Relations, Marketing & Government Affairs
Natalie Gerke – (212) 981-5124 /  HYPERLINK "mailto:natalie_gerke@dkcnews.com" natalie_gerke@dkcnews.com

For Immediate Release

INTREPID SEA, AIR & SPACE MUSEUM LAUNCHES
IPHONE MOBILE APP FEATURING
SPACE SHUTTLE ENTERPRISE AND EXHIBITION
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Museum Experience Surrounding the Iconic Space Shuttle Enhanced with
New Technology, Valuable Content and More

NEW YORK, NY (December 11, 2014) – The Intrepid Sea, Air & Space Museum today announces that its free iPhone  HYPERLINK "http://www.intrepidmuseum.org/Mission-Enterprise.aspx" mobile application Mission Intrepid: Explore Enterprise is now available in the App Store. The app, available for iOS 7, provides an enhanced experience in the Museum’s Space Shuttle Pavilion and includes nine different interactive experiences for visitors to unlock while exploring the space shuttle Enterprise and its surrounding exhibitions.

The Museum partnered with New York-based digital innovation company Makeable to create an engaging, interactive app as a companion to the Museum’s Space Shuttle Pavilion. Visitors standing next to various exhibit zones can access different hotspots throughout the Pavilion, including such points of interest as the shuttle’s tiles, cargo bay and cockpit, which will then unlock deeper storytelling experiences. As visitors move through the app, they will learn about NASA, space travel, aerospace and flight, Enterprise and the space shuttle program through fully immersive augmented reality experiences, behind-the-scenes videos and more. Though it is designed to interact directly with the Museum’s exhibits, the app provides great content for users to explore outside the Museum as well.

“In developing this app, we hope to provide our visitors with deeper knowledge and enhanced experiences that inspire innovation through the fascinating science, history and human effort behind Enterprise and the space shuttle program,” said Susan Marenoff-Zausner, President of the Intrepid Sea, Air & Space Museum.  “We are thrilled to connect our guests to a higher level of content in such a cutting-edge yet accessible way.”

To achieve the technology of Mission Intrepid: Explore Enterprise, Makeable’s team of experience designers worked closely with Current Studios, a specialized augmented reality platform provider, to create fully immersive A/R experiences that bring the Enterprise and its science and innovation to life.

“Our goal was to celebrate the space shuttle as an innovation of innovations,” stated Makeable co-founder Tom Ajello. “The app brings the science and innovation of Enterprise to life by telling its story through the lens of some of its most intriguing elements. Literally each and every part of the orbiter has a story and, as we all know, a ceramic tile is not just a ceramic tile. Seeing a video or animation of it in action really makes a world of difference when you’re trying to comprehend its design, integration and importance to the space shuttle.” 

Mission Intrepid: Explore Enterprise is optimized for iPhone and can be downloaded free from the App Store.

About the Museum
The Intrepid Sea, Air & Space Museum is a non-profit, educational institution featuring the legendary aircraft carrier Intrepid, the space shuttle Enterprise, the world’s fastest jets and a guided missile submarine. Through exhibitions, educational programming and the foremost collection of technologically groundbreaking aircraft and vessels, visitors of all ages are taken on an interactive journey through history to learn about American innovation and bravery.

The Intrepid Museum fulfills its mission to honor our heroes, educate the public and inspire our youth by connecting them to history through hands-on exploration while bridging the future by inspiring innovation.

Connect with us on  HYPERLINK "http://www.facebook.com/IntrepidMuseum" Facebook,  HYPERLINK "http://twitter.com/" \l "!/intrepidmuseum" Twitter and  HYPERLINK "http://www.youtube.com/intrepidmuseum" YouTube. Our free  HYPERLINK "https://itunes.apple.com/us/app/mission-intrepid-explore-enterprise/id891318456?ls=1&mt=8" iPhone app is available now in the App Store.

About Makeable
Founded in 2007, Makeable is a leading, independent business, product and brand innovation company based in New York City. Makeable partners with some of the world’s most interesting and innovative companies––from the Fortune 500 and leading brands across almost every industry to high growth, venture capital backed entrepreneurial partnerships. From creating and launching new businesses, to designing and developing products and services that market themselves, to disruptive branding and marketing, Makeable delivers bespoke innovation by connecting design and technology to create value. More information can be found at  HYPERLINK "http://www.itsmakeable.com" www.itsmakeable.com.

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