The Intrepid Museum’s new logo and updated brand identity honors its storied past, pays homage to all who served aboard Intrepid, and reflects the Museum’s commitment to remain dynamic and relevant for generations to come.
The icon is a stylized depiction of the aircraft carrier Intrepid as seen from the bow. It is framed by three color panels that suggest the Museum’s collection of space vehicles (black), seafaring vessels (sea blue) and aircraft (sky blue).
The new logo has three pillars which can reflect different manifestations. While “Sea,” “Air” and “Space” are literal, reflecting the three types of artifacts in our collection, the three pillars are also a framework, guiding our efforts to serve our visitors, whether in-person at the Museum or through our digital programming. They represent that the Intrepid Museum is “Bold,” “Dynamic” and “Immersive”; the Museum’s content depicts the “Past,” “Present” and “Future”; as a cultural institution we stay true to our core values of ”Integrity,” “Innovation” and “Inclusivity”; and we always remember our founding mission to “Honor,” “Educate” and “Inspire.”