As we celebrate the U.S. Navy's birthday, it's fascinating to look back at how the service has recruited sailors throughout its history. The Navy's recruitment posters offer a unique window into the changing times and values of American society, particularly during major conflicts of the 20th century.
As we reflect on the Navy's long and storied history this birthday, these recruitment posters serve as a vivid reminder of how the service has adapted to changing times while maintaining its core values of service, courage, and commitment.
Pre-WWI
Collection of the Intrepid Museum. 00.2010.058
The poster above features a confident sailor in his uniform, with a ship and factory in the background, symbolizing adventure and industry. Before World War I, the U.S. Navy recruited young men by showcasing financial incentives and career prospects in the service.
| WWI
Collection of the Intrepid Museum. 00.2010.025
During World War I, the U.S. Navy employed eye-catching recruitment posters like the one above. This poster prominently displays a female Navy officer, riffing on Uncle Sam’s famous slogan: “I want YOU for the Navy.” This was one of a series of recruiting posters made by artist Howard Chandler Christy depicting young women urging men to join the Navy during World War I. The call to action made enlistment seem accessible and emphasized career advancement opportunities. Posters like Christy's promoted patriotism, adventure, and service for both genders in the U.S.
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WWII
Collection of the Intrepid Museum. 00.2010.094
Created in 1942 at a time when the Navy urgently needed more sailors after the U.S. entered World War II, this poster successfully tapped into American patriotism and the desire to avenge Pearl Harbor. The text on the poster adds to its effectiveness, with phrases like "Choose now while you can" creating a sense of urgency.
| Cold War
Collection of the Intrepid Museum. Museum Purchase. 2018.10
The Cold War era marked a significant shift in Navy recruitment strategies highlighted by the "Atomic Adventure" poster from our collection. Featuring a stylized atomic symbol, this poster cleverly merges naval tradition with cutting-edge nuclear technology. The phrase "Atomic Adventure" invites young recruits to join the Navy during an exciting time when science and military power were closely linked. Unlike earlier posters that emphasized patriotism or different roles, this highlights the Navy's role in shaping the future through advanced technology and recruits exciting opportunity to be a part of the atomic age.
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Conclusion
Recruitment posters serve as a visual timeline of history, highlighting the Navy's enduring passion and commitment despite facing times of hardship. Tickets to visit the Museum and check out our collections for more information are available for purchase here.
Header Image: Collection of the Intrepid Museum. Gift of David L. Rost, USN-Crew Mbr 1968-1969. P2013.169.11
